Informatics supports the #BUDDYNOTBULLY campaign


Students from West View Primary School who participated in the #buddynotbullySG campaign

A 2012 Microsoft study found that up to 58% of children experienced a form of cyberbullying in Singapore – the second highest.[1] To encourage graciousness online as well as provide students with platforms to speak out against cyberbullying, the Singapore Kindness Movement launched the #BuddynotbullySG initiative to engage students with a series of assembly talks, awareness campaigns and contests. Informatics is proud to be a sponsor for this half-year event.

Aside from designing materials such as the #Buddynotbully folders, we tapped on our strengths as an IT education provider and contributed resources to better engage youths in staying safe online. Students were also invited to participate in a Pledge Task, where they had to design a ribbon in the most creative way possible. Informatics is happy to sponsor the prizes of the top 3 winners. Congratulations Admiralty Primary School and Evergreen Primary School!


Winners of the Pledge Task along with Mr Kendrick Tan and Ms. Michelle Zhang from Informatics. Photo Courtesy of BuddynotBullySG.

As a tech education provider, it is important for Informatics to recognise problems affecting the online space. We are always happy to support initiatives that tackle cyberbullying and promote equitable digital education, as part of our core value of Social Responsibility. Thank you Singapore Kindness Movement for organising this event and to the schools that supported this initiative. We hope to participate and reach out to even more students next year and make a positive impact on reducing the trends in cyber-bullying among youths.

For more information on the BuddynotBullySG Campaign, follow their Facebook page here!

[1] Cross-Tab Marketing Services & Telecommunications Research Group. (2012). Online Bullying Among Youth 8-17 Years Old – Singapore. Singapore: Microsoft Corporation.